Hmmm...maybe the Cebu Jail Dancers somehow started the trend?
Because of its entertaining and buzz appeal, marketers utilized the potential of mob dances in effectively promoting a brand/product. A recent example would be the SM Fairview Cyberzone Launch. They used mob dance to arouse the curiosity of mall-goers and introduce their newly opened gadget/technology strip. For maximum exposure, they held it at the high foot-traffic Atrium wing.
Several bloggers were invited to witness the Cyberzone launch. Our huge thanks and congratulations to SM Fairview and sponsors Gameline, Storyland, Bacolod Chicken Inasal for the successful launch!
Manila bloggers cover the launch
Power on @ Cyberzone
A stage was setup at the foodcourt / supermarket area
Yummy snack from Bacolod Chicken Inasal
SM Cyberzone is definitely a one-stop place for all your gadget needs. It has a broad variety of concept, branded, and I.T. stores, making it a perfect venue for technology-lifestyle enthusiasts who want to keep up in the latest trends. High quality and legitimate products are to be expected from each tenants, assuring customers of their money's worth. I could attest to this because I bought my phone, desktop pc, and PSP at Cyberzone North Edsa.
Now the 15th branch, SM Fairview Cyberzone has over 30 in-line tenants and kiosk stores such as Geco Skin, I Shield, Mp3 Express, Battery Channel, Pivod, Info Maxx, among others. Free high-speed WIFI is also available in all areas so you could research for a particular brand before purchase. Great, huh?
SM Fairview Cyberzone is located at the 3rd floor of SM City Fairview, Quezon City. You may visit other branches at SM City North Edsa, SM Southmall, SM City Manila, SM City Marikina, SM Megamall, SM City Clark, SM City Cagayan de Oro, SM City Davao, SM City Cebu, SM City Naga, SM Department Store Cubao, SM City Baguio, SM City Tarlac, and SM City Bacolod.